I sent this “letter to the editor” to the Wickenburg Sun on July 25th, after reading Mr. Cloe’s editorial about local shopping. He has not posted my article in the past two weeks, and I suspect that he never will. Can’t say that I’m surprised.
Here’s the letter:
I find your editorial submission “Responses to ‘shop local’ offer an interesting variety” to be interesting but predictable, considering the source.
What really strikes me is that, contained within your paper this week is a six page advertising section for Albertsons, a grocery chain that is not even located in Wickenburg.
They are, however, located in reasonable proximity to Wal-Mart, Home Depot and Lowes in Surprise; as well as the Arrowhead Mall complex in Peoria.
Add to this the availability of a large number of gas stations that offer better price value than anything available in Wickenburg, and even you can see why Wickenburg residents will combine their shopping needs into a trip to the Surprise area.
So, I guess that means the Wickenburg Sun is contributing to “retail leakage” by virtue of its advertising policy.
If you are so dedicated to fighting “retail leakage”, as you call it, then put your money where your mouth is and drop the weekly ads for Albertsons.
Let’s find out what kind of commitment you have to Wickenburg merchants – or the absence thereof.
On the other hand, you might consider doing your subscribers a service by carrying ads from the above named stores in the Surprise area. I’m sure this would add to your profit margin.
By the way, your article speaks of retail services in Wickenburg that have a “laid back”, “lack of urgency” attitude which we are (for reasons that entirely escape me) supposed to be pleased with.
I purchased a Dodge truck two years ago in Phoenix because the local dealership didn’t carry the model on their lot and they were completely indifferent about my requirements – even after three visits.
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